a little about our logo.

We love that you’re following along our journey as we grow and learn (and make mistakes…always some mistakes!).

We previously posted about our name tsoana, which means sameness.  If you missed that post, click back and give it a read!

After that post, we got many questions about how our logo relates to this idea of tsoana.

Screen Shot 2015-07-28 at 2.08.01 AM

First, we wanted a simple logo.  Nothing complicated or distracting.  After drawing out several ideas, we landed on this one for its simplicity and meaning.

Tsoana means sameness, but we know that there are so many beautiful differences in people.  There is also so much that is the same.  The triangles are descending and filtering down from the top (most unique) to the single point that makes everything the same: living, breathing beings.  We are alive.  We are the same.  We have joy.  We have love.

Kao Fela Rea Tsoana.  We are all the same.  If we filter down to the most granular, we can see it.  Through the complications and differences, we can unite together in love and create anything we envision.